2020 NASPA Annual Conference

Influencer Marketing in Student Affairs (ID 305)

The #YourRedbirdLife Student Influencer program is the heartbeat of the Division of Student Affairs marketing and outreach efforts at Illinois State University. Student influencers activate their personal networks, allowing the Division to engage with new communities on campus. As a result of this program, the Division's social media audiences increased by 113%. The presenters will share the legitimacy of digital influencers in social media strategy and review the influencer program in practice at Illinois State.


Wednesday, April 1
8:00 am to 8:50 am


306 AB
LA Convention Center

Presented by

Megan Rolfs, Director of Marketing and Communication, Illinois State University
Josie Ahlquist, Research Associate, Instructor & Leadership Speaker, Florida State University
Levester Johnson, Vice President for Student Affairs, Illinois State University
Sarah Aguilar, #YourRedbirdLife Social Media Influencer, Illinois State University